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5 Seconds Or Lose Traffic

Did you know that a Professional Bull Rider (PBR) only has to ride that bull for 8 seconds for it to be a successful ride?  Check out Jake Owens 8 Second Ride http://www.youtube.com/watch?v=HVxt-Qr8ml0 or if you are hard core country Chris LeDeux’s Hooked on an 8 Second Ride http://www.youtube.com/watch?v=Yyri5lL8BWo   Yes we are currently located in Nashville.  OK Enough with the fun stuff.  Wait we are all about fun :)

Did you know you have about 5 seconds to make a big first impression on your future client?  Yep in only takes 5 seconds for someone who comes to your site for the first time to determine if you are someone that they are going to trust and spend their precious 30 seconds to 2 minutes on your site.

Things go fast here on the Internet.  The average bounce time, or time it takes someone to leave your site after first glance is 5 seconds.  If you have a site that makes a big enough impression on them you may have another 30 seconds to keep their attention and get them to click on one of your articles.  Then if you are a good writer and have good content you have a maximum of about 2 minutes to keep them on your site.

That means if you are selling something you have 5 seconds to grab their attention and no more than 2 minutes to sell them.  Wow you really have to be good.  Well, don’t worry about selling right now.  You will get better at that as time goes on.  Our main focus on this site is to get you started and get that initial income stream going.  Once that happens you can see our recommended sites for advanced ways to make money and write better sales copy.

So how do you capture people in 5 seconds?  A good looking well done theme that instantly conveys the message of your site.  So what do you do?  Here are the steps you should take with your theme and your site.

Once you install WordPress get a generic free theme.  There are a lot out there and you can install a free theme straight from your WordPress dashboard.

Now you have two options.

  1. Learn CSS and Photoshop.  CSS is the language that your theme uses to make it look the way it does.  Photoshop is the program that a vast majority of designers use.  If you love graphic design and don’t mind spending hours tweeking color schemes, theme headers, and getting your CSS just right then go for it.  Some people love it, and I like to play with it also.  Our first theme was made by Coach Kip.  It was simple but fun to create.
  2. Buy a premium or custom theme.  There are people out there who really love to spend hours tweeking color scheme, theme headers, layouts, CSS, and everything visual about their site.  And they work for cheap.  We recommend this route.  Don’t spend your time trynig to figure this out when it is very inexpensive to buy a good pre-made theme with a custom header.

 

Buying a Theme

This is the easiest, most likely the least expensive, and definitely the most reliable way to get a good theme.  There are two Theme companies that we recommend  Woo Themes (http://zfer.us/qbShj) and Studio Press.  Both have great reputations and have a huge portfolio to choose from.  Check out Woo Themes and Studio Press to see a list of their clients and work.

Freelance

Another way to go is to post your job on Elance or Freelancer.  These two sites specialize in having people post their individual projects and let freelancers bid on them.  Sometimes they are cheaper, sometimes they are better, but the downside is that you don’t always know what you will get and you will probably be hiring either someone who is doing it part time as a hobby or hiring a foreign company probably in India.  We are not say that it is not a good way to go and India definitely does great work for cheap.  Freelance hiring is a great way to go we just want you to get all the information up front.

Craigslist

There are plenty of people in your area that do this.  If you like to hire localy post it on Craigslist.  We have done that before and have had great results.  Make sure you see their portfolio upfront and make a terms of agreement contract.  It does not have to be fancy and done by a lawyer, just something that lists what is expected and time that it is expected in.

You don’t get a lot of time to capture eyeballs.  Make sure you capitalize on your theme by having one that quickly captures the attention of your future customers.


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